Now that we have an idea of how people buy 4 Pairs Noise Reduction For Travel Sleeping Soft Foam Ear Plugs Toiletry Kits Travel Sleep Noise Prevention Earplugs, we need to pick the best keywords that are appropriate for distinctive stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the study stage. Such people are typically gathering information about running shoes, viewing what the important features are, and what brands are available. People normally search for least a few times before they decide on a product, so an online marketer is unlikely to make significant sales from this keyword. These kinds of customers are not yet prepared to buy. In order to be most successful as Internet marketers, it is extremely useful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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